What are you doing to increase your potential?
It’s a simple question, but it cuts deep. Because for most of us, the honest answer is uncomfortable. We’re waiting. Waiting for the right time, the right resources, the right feeling. Waiting for everything to line up perfectly before we make our move.
But here’s the truth that nobody wants to hear: you can’t wait for everybody to catch up before you start moving forward.
Your Uniqueness Is Your Starting Point
You have your own personality, preferences, and passions. You have your own history and your own experiences. You have your own way of working. You have your own habits and talents and skills.
Read that again.
These aren’t temporary traits that you’ll shed when you finally “become somebody.” These are the raw materials of your success. Your unique combination of experiences, perspectives, and abilities isn’t something to apologize for or hide until you’re “ready.” It’s your competitive advantage right now.
Think about it: no one else has walked your exact path. No one else sees the world through your specific lens. No one else brings your particular mix of skills and insights to the table. That’s not a limitation. That’s power waiting to be leveraged.
The Cost of Waiting
While you’re waiting for confidence, someone else is learning from their failures.
While you’re waiting for the perfect plan, someone else is adjusting course based on real feedback.
While you’re waiting for permission, someone else is asking for forgiveness.
The uncomfortable reality is that potential doesn’t have an expiration date, but your time does. Every day you choose to wait is a day that someone with less talent, fewer resources, and more courage is building the life you’re dreaming about.
Not because they’re smarter. Not because they’re more gifted. Simply because they started.
What Increasing Your Potential Actually Looks Like
Let’s get practical. Increasing your potential isn’t about dramatic transformations or overnight success. It’s about the small, unglamorous choices you make when no one’s watching:
It’s reading when you’re exhausted. When your brain is telling you to zone out and scroll, you pick up that book, that article, that course material.
It’s practicing when you’d rather be comfortable. You do the reps even when they’re boring. Especially when they’re boring.
It’s asking questions when you’re afraid of looking stupid. You prioritize learning over looking good.
It’s trying when success isn’t guaranteed. You act without certainty because you understand that certainty is a luxury no one can afford.
It’s showing up consistently. One more page. One more rep. One more attempt. One more day of choosing your future over your comfort.
You’re Already Capable
Here’s what you need to understand: you are not waiting to become capable. You ARE capable, waiting to prove it to yourself.
The skills you need? You’ll develop them by doing.
The confidence you’re seeking? It comes after action, not before.
The perfect moment? It doesn’t exist.
You don’t need to wait until you feel ready. You need to start before you feel ready, and let the readiness catch up.
The World Isn’t Waiting
Your industry is evolving right now.
Opportunities are being created and claimed right now.
Someone is solving the problem you’ve been thinking about right now.
The market, the world, the future, none of it is pressing pause until you feel comfortable enough to participate.
And the best version of you? They’re not waiting either. They’re ready now. They’ve been ready. They’re just waiting for you to make the decision to become them.
Start Today
So I’ll ask you one more time: What are you doing to increase your potential?
Not what will you do. Not what you hope to do. What are you doing today, right now, in this moment?
Because the gap between where you are and where you want to be isn’t bridged by intention. It’s bridged by action.
Small, consistent, imperfect action.
The kind that doesn’t wait for permission.
The kind that doesn’t need perfect conditions.
The kind that starts now.
Your move.

FTC Disclaimer: This is not a sponsored video or article. All opinions are genuinely my own. This post also contains affiliate links and I earn a small commission if you make a purchase after clicking on my links. It does not cost you any extra. Thank you for your continued support to keep the Bri Callis Blog going!
