Foundation can make or break the makeup look you are wanting to achieve. Foundation is the key to whether your makeup will look good or bad. Applying foundation will help to smooth your skin tone, conceal blemishes and provides you with a healthy glow.
Just like building a house, a foundation is required, the same rule applies to foundation. Without foundation, makeup can actually enhance unsightly skin problems, instead of concealing them. Before you start looking and shopping for a new foundation , here are some basic rules to follow when making your product selection.
How Do I Choose A Foundation?
First things first, you must select the right color for your skin tone. Many make the mistake of choosing foundations that are either too light – making them look pale and washed out – or too dark – which leaves a line of makeup between the jaw and neck. If the wrong color is selected, it may look like you are wearing a mask. The foundation color that you simply choose must blend in together with your natural skin tone. Online retailers like Avon now have the option to try on different colors until you find the right match.

Keep in mind that your skin tone color will change with the seasons. In the summer, you will need a darker foundation color, because your skin will tan somewhat (even if you do not purposely suntan, the summer heat will darken from going outside). The winter temperatures will cause your skin to lighten back to its original tone and allow you to use your natural base color foundation.
Deciding Between Liquid and Powder Foundations
The next decision is figure out whether you prefer powder foundation or liquid foundation. This tends to be more personal choice, although there are pros and cons to both types.
Most women seem to prefer the liquid foundation base. It appears to be quicker and easier to use. Once blended into the skin, liquid foundation makeup appears more natural and lighter, giving the skin a smooth, even appearance. However, how it’s applied will make a huge difference. Going overboard and applying too much will cause streaks and spots that look “heavier” than others on your skin. The use of a makeup sponge or foundation brush instead of applying it with your fingers can help with creating a smooth, even appearance. Apply a small amount of liquid foundation at a time and blend in carefully.
Another advantage of a liquid foundation is that it absorbs into the skin instead of sitting on top of it, so you get a more natural skin tone appearance. It is available in a variety of base colors to suit women with dry skin, normal skin, oily skin, combination skin, and sensitive skin types.
Powder foundations are a less popular choice, but can work as well as liquid foundation makeup. It is easy to use and there is less blending involved. Powder foundation is also great for folks that have very oily skin, the powder will absorb the oil to prevent a greasy appearance. They are available in compact powder case to take with you for when you want to do a touch up to your makeup or to rid your face of shine.
A slight problem with powders, however, is that they may look like they are caked on your face if applied to heavily or after a few of hours in warm weather. They also tend to rub off on clothing easier since the powder sits on top of your skin.
There is another choice to look for in foundations: Liquid-Powder Foundations
Liquid-powder foundation combinations are another choice that is gaining in popularity (my personal favorite). Liquid-Powder Foundations come in a compact, very similar to powder bases, but contains a somewhat creamy mixture. Application of this foundation gives a smooth appearance, sort of a liquid, with the absorption benefits of a powder. However, you must be careful when applying this kind of foundation, a heavy hand can cause a caked appearance. Like liquids, the key is to apply it lightly and blend well. You may want to avoid this combination foundation if you have dry skin because it may cause a patchy skin appearance. Choose liquid-powder foundations if you have normal to oily skin.
If this is the first time you will be purchasing a foundation, you can visit a make-up counter that allows sampling or choose a try on option like the one offered by Avon for free. For people with problem skin, like severe acne breakouts, you should visit a dermatologist first. They can assist you with making a wiser choice on the type of foundation that would work best, plus provide you with other skin care options to help clear up underlying problems.
The best makeup techniques start with a great foundation that is appropriate for your skin type and skin tone. Be smart and take the time to research the many options out there before purchasing a product.
FTC Disclaimer: This is not a sponsored video or article. All opinions are genuinely my own. This post also contains affiliate links and I earn a small commission if you make a purchase after clicking on my links. It does not cost you any extra. Thank you for your continued support to keep the Bri Callis Blog going!



I love this foundation!
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